It was in 1920 that the story of Adidas began. Adolf Dassler, founder of the Adidas brand, starts manufacturing a pair of leather shoes with the help of two shoemakers. From the beginning, it incorporates 3 basic principles to ensure that its creation will perfectly meet the needs of athletes: performance, protection against injury and strength. Adi, from his nickname, will optimize this pair for 4 years before joining in 1924 with his brother Rudolf to found the company Schuhfabrik Gebrueder Dassler in Herzogenaurach.